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Details 13 January 2021
Bagging the gold award for the category Excellence in Communications/Public Relations at the Marketing Excellence Awards 2020 is PR agency Golin. Amidst the pandemic that plagued 2020, Golin embraced its focus on being rooted in data around the customer/stakeholder journey, and got creative with various campaigns for its clients. Some of these included helping craft a programme to ship medical supplies, as well as paying tribute to frontline workers.
In an exclusive interview, we speak to Darren Burns, president, Asia Pacific, Golin, about some of the agency s more interesting work in 2020, and its plans for the next year. Read more about it here.