Numan also credits using social media early on as being crucial to their success. “Having really visual and custom products means we can create unique content.” Numan said his Shopify shop was also key.
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Tom Numan, owner of Herne Bay based neon design specialist, Radikal Neon. “We filled it with our most common signs and commonly purchased things. We didn’t have to produce invoices every time we wanted to make a sale.” According to Numan, Radikal Neon’s digital journey took off when the business moved from Christchurch to Auckland. “My digital journey started off super basic. I didn’t know a massive amount about what I needed in a business to make it run efficiently.”