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Wavemaker bolsters leadership team with two new appointments

Wavemaker bolsters leadership team with two new appointments
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomShipra royJames edgarToby jennerKeith tileySimon broderickHelen priceMccann united kingdomநகரம் ஆஃப்ஒன்றுபட்டது கிஂக்டம்கப்பல் ராய்ஜேம்ஸ் எட்கர்டோபி ஜென்னர்சிமோன் ப்ரொடெரிக்ஹெலன் ப்ரைஸ்

L Oreal expands Wavemaker s global media remit

Wavemaker now handles L’Oréal in 25 markets.

New zealandUnited kingdomToby jennerMark readPerfetti van mellePernod ricardபுதியது ஜீலாந்துஒன்றுபட்டது கிஂக்டம்டோபி ஜென்னர்குறி ரெட்பேர்பேத்தி வேன் உருகபேர்நோ ரிக்கார்ட்

Wavemaker CEO looks to strongest region Asia for a third of future business | Advertising

Toby Jenner Wavemaker’s global CEO feels his agency’s Asia business has not been given due credit for what it has achieved over the past year and a half. Despite Campaign documenting the company s series of structural and cultural changes and awarding higher grades for management, innovation and diversity in our most recent Agency Report Cards, Toby Jenner remains unmoved by our grading, which he maintains undersells the agency compared to its competitors. It’s clear the global chief, who spent multiyear stints in Asia as Mediacom’s APAC COO and Australasia executive chairman, has high hopes for Asia-Pacific and wants the world to know it.

Toby jennerJose camponGordon domlijaAgency report cardsParamount studiosடோபி ஜென்னர்மிக முக்கியமானது ஸ்டுடியோக்கள்

Wavemaker CEO looks to strongest region Asia for a third of future business

Wavemaker CEO looks to strongest region Asia for a third of future business
campaignlive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.com Daily Mail and Mail on Sunday newspapers.

Toby jennerJose camponGordon domlijaAgency report cardsParamount studiosடோபி ஜென்னர்மிக முக்கியமானது ஸ்டுடியோக்கள்

Wavemaker lifts veil on AI media planner Maximize | Advertising

Maximize: part of a wider Wavemaker effort to fuse human and artificial intelligence Wavemaker has completed the roll-out of Maximize, its cloud-based tool that uses artificial intelligence to create complex media plans within minutes. Driven by AI and machine learning, Maximize takes and analyses data from global and local sources, including clients’ first-party data, Group M’s LivePanel and Wavemaker’s own “Momentum” data. Media planners have been trained to input key information about a brand and Maximize will not only suggest spend levels per channel within a given budget, but also when and how to allocate the money over the timescale of a campaign.

United kingdomToby jennerStephan bruneauGroupm livepanelProvocative planningWavemaker ai media plannerWavemaker maximizeஒன்றுபட்டது கிஂக்டம்டோபி ஜென்னர்ஸ்டீபன் புருனோ