Thursday, 13th May 2021, 1:12 pm
It s been a long time since many of us could cuddle our nearest and dearest, while we ve been trying to keep each other safe but from 17th May, cautious hugs are to make a welcome return. This follows the launch of Bear, the AO teddy to provide the nation with much needed hugging practise before the real deal, after new research from the electricals retailer revealed that the UK is a nation of ‘huggers’ with almost two thirds admitting they have missed physical contact during lockdown.
The pandemic has got everyone missing interaction with friends and family and almost half of Brits (46 per cent) would typically describe themselves as a ‘hugger’. Prior to restrictions, they usually enjoyed two hugs a day with more than a quarter of us more likely to hug others post-lockdown than ever before.
Thursday, 13th May 2021, 1:12 pm
It s been a long time since many of us could cuddle our nearest and dearest, while we ve been trying to keep each other safe but from 17th May, cautious hugs are to make a welcome return. This follows the launch of Bear, the AO teddy to provide the nation with much needed hugging practise before the real deal, after new research from the electricals retailer revealed that the UK is a nation of ‘huggers’ with almost two thirds admitting they have missed physical contact during lockdown.
The pandemic has got everyone missing interaction with friends and family and almost half of Brits (46 per cent) would typically describe themselves as a ‘hugger’. Prior to restrictions, they usually enjoyed two hugs a day with more than a quarter of us more likely to hug others post-lockdown than ever before.
Thursday, 13th May 2021, 1:12 pm
It s been a long time since many of us could cuddle our nearest and dearest, while we ve been trying to keep each other safe but from 17th May, cautious hugs are to make a welcome return. This follows the launch of Bear, the AO teddy to provide the nation with much needed hugging practise before the real deal, after new research from the electricals retailer revealed that the UK is a nation of ‘huggers’ with almost two thirds admitting they have missed physical contact during lockdown.
The pandemic has got everyone missing interaction with friends and family and almost half of Brits (46 per cent) would typically describe themselves as a ‘hugger’. Prior to restrictions, they usually enjoyed two hugs a day with more than a quarter of us more likely to hug others post-lockdown than ever before.
It also emerged the result of an embrace leaves people feeling happy, warm and loved.
The poll was commissioned by AO, which has launched Bear, providing the nation with much needed hugging practice before the real deal.
Today, giant, green teddies bearing signs reading ‘Hugs coming soon’ have popped up in Greenwich, London, Manchester and Glasgow.
Psychologist Donna Dawson said: “It’s been a difficult year, and the lack of social interaction hasn’t made it any easier.
“‘Hugging’ is that close physical embrace which we use to convey friendship and affection.
“When we hug someone, we are sending various messages: how much that person means to us, how glad we are to see them, and how much we have missed them.”