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Details 08 March 2021
Korean beauty leader LANEIGE is the latest cosmetic brand to partner with popular Taiwanese Bubble Tea brand Playmade in Singapore to promote its reformulated Water Sleeping Mask EX. As part of the partnership, four new limited edition Playmade drinks will be created: Strawberry Earl Grey Tea, Strawberry Milk Tea, Strawberry Cocoa, Strawberry Shortcake Blend and Strawberry Bobas.
According to a release from the brands, LANEIGE’s Water Sleeping Mask has been one of the brand’s global bestsellers and strawberries are one of nature s “super foods” and consist of 91% water content. As part of the collaboration, LANEIGE and Playmade have also designed a limited-edition cup sleeve and there will also be a Playmade pop-up at selected LANEIGE stores where consumers can win freebies, redeem free drinks and enjoy exclusive deals.