Updated: Jul 26, 2021 12:56 PM
Advertisers are no longer waiting for the festive season to loosen their purse strings. The lockdown relaxations post the second wave of the pandemic has improved consumer sentiments pushing advertisers to make the most of the ‘new advertising season’, automatically providing a fillip to Q2 bottom-line for both broadcasters and publishers.
As per experts, after the lifting of lockdown restrictions, Q2 is likely to witness 20%-30% growth in ad volumes over Q1.
For instance, Maruti Suzuki India Limited, which spent Rs110 crore on advertising in Q1, is looking at pushing spends by 3X in Q2.
“Lockdown restricts all sort of retail activities, so as advertisers, it makes little sense to spend much during the time. This subsequently puts together a cumulative amount that is now available for spending. We are planning to make the most of this period where the Covid situation in the country is under control and consumers want to spend on purchases be i
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