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Creativity is the last legal unfair competitive advantage
Resist conformity and fight against the gravitational pull towards the norm to create work with a genuine edge
Fri, Apr 30, 2021, 00:00
Updated: Fri, Apr 30, 2021, 09:31 Supplied by Dentsu
The combination of left and right brain thinking in equal partnership is essential for creative results. Photograph: Getty Images
Businesses are overwhelmingly left brain, logic-based organisms. Decision usually only get made if it can be proven beyond much doubt that they will lead to successful outcomes. Or, more cynically, if the decision ca