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Cindy Curtes and Tasha Peterson would joke about opening a lunch spot, but it wasn’t until the right location on the corner of East and Main streets opened up that it became a reality.
Madison, Wisconsin family-owned mechanical-subcontractor Dave Jones, Inc., partnered with Yahara Bay Distillers in Fitchburg not too long ago to create a non syrup-like, cinnamon-flavored whiskey known as Dave’s Fave. Originally intended to be a fun addition to company parties and used as gifts, its popularity recently presented a new opportunity for the company – to help support local charities.
With one of their core values being “Giving Back,” the company, according to a statement from the Associated Builders and Contractors of Wisconsin, realized they had the resources to help create a change by bringing the product to the market and donating 100% of proceeds to local charities, with UW Health American Family Children’s Hospital as the designated charity for 2020 and 2021.