OK, I can already hear you groaning about a slippery slope too far. Nobody could really be so stupid as to compare an automobile to a cigarette, right? Except it’s right there in the five main goals of Reversing the Trend. The group’s third recommendation is that governments “draw on the increasingly stringent regulations governing the promotion of tobacco products as models” to bring in “progressive regulation of automobile advertising,” all to be monitored by a committee no doubt chaired by right-thinking enviroweenies overseeing all light-truck advertising. If Equiterre had its way, every tailgate in the land would be resplendent with skull and crossbones, and pickup owner’s manuals would be chockablock with graphic illustrations of blackened lungs and babies in oxygen tents.
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