A pair of interesting quotes making the rounds this week, from people in different positions at WWE. Both are interesting in light of the situation surrounding the company’s policy on wrestler’s engaging with fans via third party platforms like Twitch and Cameo.
From high up in the corporate hierarchy, we have this quote from Chief Brand Officer Stephanie McMahon. Appearing on
The Playbook podcast, she was asked by host David Meltzer (not to be confused with Wrestling Observer’s Dave Meltzer) about the importance of individual wrestler’s brands to the whole of WWE:
“I think one of the things that we understood early on is, it’s star power. It’s about the attraction, it’s about the draw. Whether you’re going to a live event or you’re trying to drive television ratings or social media engagement or whatever it is, is you have to have the star power. So for us, we try to amplify the individual stars so that we can create the biggest moats around them. They need t
Stephanie McMahon Says WWE Prioritises Individuals Over The Brand
Stephanie McMahon has spoken to David Meltzer of The Playbook Podcast.
During the interview, she noted that WWE thinks their wrestlers are more important than the brand. );
“One of the things that we understood early on is star power. It’s about the attraction, it’s about the draw. Whether it’s a live event or you’re trying to drive television ratings or social media engagement, you have to have star power. For us, we try to amplify the individual stars so we can create the biggest moats around them. They need to have individual voices. They need to be their own personas. Now, in the digital and social age, the audience wants to engage with these stars on a personal level. ‘I know you play this particular character, but who are you in real life? Do you have pets? What do you like to eat?’ People want to relate. At the end of the day, the audience might not relate to a brand, to the WWE or anoth
The fallout of AEW s Winter is Coming show is the lead story in the new issue of the Wrestling Observer Newsletter. We look at how AEW is doing compared to Raw in different demos, the Sting interview this past week, how AEW s numbers for segments have risen as well as the biggest AEW quarters of this year.
Also in this issue:
Kenny Omega/Don Callis dynamic, the odes to the past they have copied in their angle, debut of Tony Khan as a television performer in the interview on Impact, how close Winter is Coming actually came to being No. 1 for the night on cable, Tony Schiavone s appearances years ago in TNA and what angle Vince Russo wanted to do with him, executives who vowed to not be TV performers and how that changed.
New Evidence Supports Controversial Claim of Humans in The Americas 130,000 Years Ago
11 DECEMBER 2020
Three years ago, a team of archaeologists in the United States proposed an extraordinary idea: the first human settlers in the Americas arrived at least 100,000 years earlier than we thought.
The evidence came from a collection of mastodon bones and ancient stones dating back to around 130,000 years ago, which appeared to have been hammered and scraped by early humans.
The remains were found in the suburbs of San Diego in the 1990s, and the researchers think that the nearby stones may have been used as hammers and anvils to work on the bones. But outside of that, no other traces of human activity were found.