Welsh entrepreneur goes from dole queue to running £180m business in little over a decade
He was so broke just 13 years ago that he had to borrow £2.50 from his mum for deodorant but now Darren Briggs is sitting pretty
Darren Briggs founded the Ascona Group in 2011 (Image: Mark Lewis)
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Pembrokeshire-based Ascona Group is growing its forecourt services and now operates four sites along the A40 into Pembrokeshire, including the Ivy Service Station, St Clears and Tenby Road Service Station. Its most recent purchases include the Texaco-branded Manordeilo Service Station in Manordeilo, and a Shell-branded Forge Service Station in St Clears. Ascona, CEO Darren Briggs said: We are delighted to add these forecourts to our expanding portfolio. We began our growth strategy in 2018 with two Ascona sites in Pembrokeshire and are glad to further strengthen our presence in the region, now operating 13 sites in total across Wales”. The Forge Service Station in St Clears will have a new look too. Ascona plans to run the Forge Lodge Motel and the rebranded restaurant Fire House @ The Forge along with the fuel station, which are both set to re-open May 17.
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