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Young, monied and keen to gamble on art: the super power of Asian collectors
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The Luxe Breakthrough
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Porsche Rimac Alliance Spells the End of Bugatti as We Know It
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Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
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Luxury brands cannot ignore the expectations of Gen Z who are more clued up than any previous generation and will quickly be turned off brands that don’t price themselves correctly. Photo: Getty Images
Opinion
Daniel Langer
Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price
Dior’s Nike Air Jordan trainer was priced around US$2,000 and currently trades at between US$7,000 and US$20,000 on platforms like Stoxx and Sotheby’s
From EVs to NFTs, getting your price right means thinking beyond the bottom line, and harnessing the pulling power of a brand’s elusive Added Luxury Value