CHARLOTTE – Silver Falcon Capital, the investment firm founded by former NASCAR chairman and CEO Brian France, will make a direct investment in the Denver-based startup, The Shed, which focuses on ecommerce.
Silver Falcon Capital will become the largest investor in the company, which provides a platform for the rental and delivery of eight categories of gear, including outdoor recreation, tools, industrial equipment, parties, and games.
The investment firm called the company’s approach “novel” and noted that it “capitalizes on consumer trends shifting towards on-demand experiences over the accumulation of material goods.”
The Shed was founded by Karen Rodgers O’Neil and Daniel Perrone, whose previous company, BroadMap, was acquired by Apple in 2013.
By Daniel Perrone, Director and Head of Operations, ESG Indices, S&P Dow Jones Indices
Since S&P Dow Jones Indices announced that Tesla would be added to the S&P 500
® on Dec. 21, 2020, many investors have contacted us asking when this transformative company will become a member of the S&P 500 ESG Index, the sustainable counterpart to the S&P 500. The answer, in brief, is that
Tesla will not automatically join the S&P 500 ESG Index upon its addition to the S&P 500. Instead, Tesla will be assessed during the next annual rebalance of the S&P 500 ESG Index, taking place at the end of April 2021. But even then, inclusion into the index is not assured. Whether Tesla becomes an index constituent will be determined by its sustainability performance across many criteria relative to its peers.