10 ViacomCBS signs first-party data partnership with LiveRamp
July 15, 2021 9:48
Ten ViacomCBS has entered into a broadcast data collaboration with global data connectivity platform LiveRamp, which will connect advertisers first-party data for insights, activation, measurement, or attribution.
The partnership, which Ten ViacomCBS calls an Australian-first, will make the media company the first content producer to offer access to this data through LiveRamp
’s Safe Haven, which it says prioritises privacy.
Ten ViacomCBS director of sales, Sophie Hicks Lloyd, said: “We are thrilled to have LiveRamp on board. The appetite from our clients for addressable, people-based targeting solutions has never been greater, and this is the perfect complement to our premium tech and data stack.”
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OpenX and LiveRamp expand US partnership to Australia
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OpenX and LiveRamp Expand Partnership Globally in Australia
Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange
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SYDNEY, March 8, 2021 /PRNewswire/ OpenX and
LiveRamp (NYSE: RAMP) today announced the expansion of their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.
Australian marketers are increasingly looking for audience targeting solutions that are comparable to what they can achieve with the walled gardens, and by partnering with LiveRamp and OpenX, they can create relevant, people-based audiences, and then activate these audiences at scale while r
OpenX and LiveRamp Expand Partnership Globally in Australia
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