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From left, Golden Years principals Brian Santaniello, Mary Flahive-Dickson, and Cesar Ruiz Jr.
Cesar Ruiz Jr. describes the business plan for Golden Years Homecare Services as “a living, breathing document.”
That intriguing phrase was chosen to convey many things all at once especially movement, flexibility, seemingly constant change, and a certain ambitious tone.
Indeed, while every business plan is fluid and most are written in pencil figuratively speaking, anyway this one has been altered countless times since it was first drafted more than eight years ago, and the new lines on the page reflect why Ruiz, the company’s president, and the entire leadership team at this East Longmeadow-based venture have been named Top Entrepreneur for 2020 by BusinessWest.