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Ripped off by China s fast fashion vultures

For Deborah Breen, creating her own underwear brand hadn t just been any old way to make money. She had put her heart and soul into every element of her business.

Dundee businesswoman who was left feeling suicidal after lockdown wins award

Deborah Breen, Wilde Mode owner has won a lawsuit against a US firm

Updated: December 11, 2020, 9:39 am © DCT Media Deborah Breen in her studio. A Dundee fashion designer took on a global company – and won – after customers across the Atlantic discovered her work was being stolen. Deborah Breen, founder of Wilde Mode was “angered” and mounted a legal challenge after it was revealed fast fashion e-commerce platform, Shein, copied her designs. The former Harris Academy pupil, who officially launched her company in 2019 and now employs six staff, has built up a strong customer base with her unique brand of undergarments. She said a font distinctive to Wilde Mode branding had been inspired and replicated from her late grandfather and Dundee artist, Leslie Wilde’s signature.

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