ADVERTISEMENT
Ad Firm Illegally Fired Workers Who Streamed Pay Complaints
Law360 (April 29, 2021, 2:43 PM EDT) A California-based marketing and advertising consulting firm violated federal labor law by firing two workers after one complained in a Facebook livestream that the company was routinely late in delivering paychecks, a National Labor Relations Board judge ruled.
In a decision issued Wednesday, Administrative Law Judge Arthur Amchan said BlitzMetrics Co. was not able to show it would have fired workers Paul Sokol and Sabrina McNally without the livestream, considering Sokol had criticized CEO Dennis Yu s management before without consequence. I find that as a matter of fact, respondent would not have terminated Sokol when it did but for Yu s animus.
Поліцейський загинув на блок-посту у Сватовому interfax.com.ua - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from interfax.com.ua Daily Mail and Mail on Sunday newspapers.
Like SEO, digital public relations is a long play.
It’s organic, editorial, third-party credibility, and social proof.
Unlike paid advertising, there is typically no immediate gratification after launching a public relations program.
It’s about building a relationship with multiple media outlets including Google, social media channels, influencers, bloggers, and traditional journalists.
Why Digital Public Relations Will Not Work
Unrealistic expectations, misappropriated budgets, lack of experience, and poor communication are just a few of the ways to really f ck up the outcome of a digital public relations program.
“Spend an extra $100K this month on PPC or Facebook ads? No problem. Invest in the resources to reach top-tier influencers and media? No budget.” – said too many CMOs and CEOs.
How to Scale Your Business Using Virtual Assistants (VAs)
Author
If you’ve run an agency for more than a few minutes, you know all too well the struggles of trying to grow.
Most of us started as solopreneurs. After all, without the clients and cash flow to support employees, we can’t hire them in the first place. Some settled in once they hit a particular revenue goal. And others worked like maniacs until they could afford to outsource or hire additional help.
The latter is a critical step in real growth because, let’s face it there are only so many hours in a day, which means your income and impact are both limited as a solopreneur. But hiring traditional W2 employees especially as full-time employees, can be both difficult and costly.