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Creative 24 Add to collection
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites
This weeks guest judge is Oren Meir, chief executive officer and chief creative officer at Addict Israel Advertising Agency.
Winner: When it comes to TV commercial, I divide it in two. The one with the
great idea or the brilliant script and the one you just want to relax on the couch and see time and time again because they just make you laugh
and have fun. Snug
Premium Content
Subscriber only Surviving a toxic work environment motivated Edwina Griffin to develop a virtual reality meditation app ready to help medical teams facing the mental stresses of COVID-19. Now based in Sydney, the former Noosaville wellness expert was involved with healing retreats in Montville before developing her AtOne app. It tracks heart rate variability and targets stress and burnout in the workplace. It proved an emotional lifeline for Ms Griffin who has taught stress management techniques to victims who gave evidence at the Royal Commission into Institutional Responses to Child Sexual Abuse. The AtOne app in use helping overcome mental stress.