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TBWA/Adelaide, Parallax and Heesom Casting the big winners of the 44th Annual AADC Awards
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Naomi Osaka Withdraws From French Open After Being Fined $15K for Not Talking to Media
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Ignition Lane’s Weekly Wrap: Unicorns galore, online marketplaces put on notice, VC pyramid schemes
Photo: AdobeStock
Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world.
Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems.
Don’t forget you can catch Gavin Appel discussing the week on the Startup Daily show on Ausbiz every Monday at 2pm. If you miss it, you can catch up on the week’s shows here.
Here’s their review of the week.
2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever
By Roger Sho Gehrmann, Executive Creative Director, Studio Resonate
The Radio and Audio Lions at Cannes has generally been a lower tier affair, with fewer entries and less fanfare. While (arguably) modern advertising was born on radio, Cannes Lions has always been mostly about TV spots. The radio and audio category is usually a few music campaigns with recording artist-tie ins, or clever traditional radio campaigns being dominated by a handful South American agencies.
But looking at the shortlists and winners of 2021, it’s really clear now there has been a big shift in the audio media space, particularly with some unique innovation and new technology.
Tenista australiana Barty por mantener su ilusión en Wimbledon
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