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2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever
By Roger Sho Gehrmann, Executive Creative Director, Studio Resonate
The Radio and Audio Lions at Cannes has generally been a lower tier affair, with fewer entries and less fanfare. While (arguably) modern advertising was born on radio, Cannes Lions has always been mostly about TV spots. The radio and audio category is usually a few music campaigns with recording artist-tie ins, or clever traditional radio campaigns being dominated by a handful South American agencies.
But looking at the shortlists and winners of 2021, it’s really clear now there has been a big shift in the audio media space, particularly with some unique innovation and new technology.