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New beverage launches: April 2021

From cold brew tea to coffee-inspired caffeinated water, we take a look at some of the new products hitting the shelves around the globe this month. S. Pellegrino launches coffee-inspired caffeinated water S.Pellegrino Sparkling Natural Mineral Water has launched a new line with coffee-inspired S.Pellegrino Essenza (pictured above). The drinks have 30mg caffeine – around one-third of the amount of a cup of coffee – with zero calories and zero sweeteners. They come in three flavors: Exotic Vanilla & Coffee flavors, Delicious Cocoa & Coffee flavors and Smooth Caramel & Coffee. “Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, perfect for those who love the taste of coffee to pair with their mid-morning break, or to enhance morning or afternoon snack time moments,” says the Nestle brand.

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Introducing 101 North: A California-Based Wine Brand Now Available Nationwide

New Popular-Priced Wine Collection Developed by The Wine Group and Anheuser-Busch LIVERMORE, Calif.–(BUSINESS WIRE)–The Wine Group and Anheuser-Busch continue their collaborative partnership with the release of 101 North which is now available nationwide. A popular-priced wine brand inspired by its California roots and the iconic U.S. Highway 101, the brand celebrates the spirit of adventure and discovery. The approachable, new collection was made to explore with rousing blends of richness and bold fruit flavors in every varietal. At launch, 101 North Wines are available in Cabernet Sauvignon, Chardonnay, Pinot Grigio and Moscato. “We’re excited to introduce the 101 North Wine Collection. I’ve been a winemaker for 12 years and personally grew up in Northern California right off the 101. These wines are inspired by the adventures that await across California’s diverse terrain,” said Todd Jenkins, Winemaker for 101 North. “We hope the brand’s welcoming and colorful

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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
shankennewsdaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shankennewsdaily.com Daily Mail and Mail on Sunday newspapers.

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New Year, New Energy with Vita Coco Boosted

New Year, New Energy with Vita Coco Boosted 0 Shares NEW YORK Vita Coco is giving people the healthy kick they need to start a fresh new year with the launch of Vita Coco Boosted, the first coconut water-powered MCT beverage that provides sustained energy for the body and mind. Vita Coco Boosted blends nutritious coconut water and a dash of coconut cream with coconut MCTs, natural caffeine from tea, and B-Vitamins to provide a balanced dose of energizing benefits, without the jitters or crash. Available in three delicious café-inspired flavors – Vanilla Latte, Coconut Chocolate and Chai – Vita Coco Boosted is the perfect way to kickstart or power through your day without weighing you down. With 40 milligrams of caffeine and no added sugar, Boosted is light, smooth and satisfying with no artificial, syrupy aftertaste.

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Why Active Agers Could Help Drive Post-Pandemic Sales

Photo credit: Cottonbro / Pexels A few years ago, Bart Watson, the chief economist for the Brewers Association, decided to stage a craft beer tasting for the residents of his grandmother’s retirement community. Many tried an IPA for the first time and, as Watson recalls, “were kind of shocked that anybody would make a beer that bitter.” Yet one man loved it. “He told me, ‘It’s the best beer I’ve ever tasted. I’m going to buy a six-pack.’” The experience revealed a valuable lesson: While many assume older drinkers become set in their ways as they age, there are many consumers over 50 who are open to new experiences if the industry makes the effort to educate and recruit them, believes Watson.

United statesDavid ozgoLester jonesBart watsonTara empsonRabobank nesinDave derbyBourcard nesinStefan blickerLulie halsteadRyan thompsonMorgan moutrieGeorge clooneySimmons market researchMountain whiskey spirit coWorld health organization