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Share this article Share this article NEW YORK, June 1, 2021 /PRNewswire/ As consumers flock back in the post-pandemic era, premium and luxury brands are ramping up their marketing and innovation efforts. For many brands, client acquisition, vs. retention, has been the top marketing priority, despite the far less favorable economics. However, as legendary marketing guru Ted Levitt stated simply: No business can function effectively without a clear view of how to get and hold clients. Peter Drucker, the management guru, contends that because the purpose of a business is first to acquire, and then to retain a client, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Especially with a premium or luxury, good or service, where high-value, high-emotion purchases are involved, the brand should strive to keep a client for life.

Ted levittPeter druckerMilton pedrazaLouis vuittonLuxury instituteEmotional intelligenceIndustrial ageAdvanced personalization xchangeடெட் லெவிட்பீட்டர் டிரக்கர்மில்டன் பெட்ராஜாலூயிஸ் வூடந்ஆடம்பர நிறுவனம்உணர்ச்சி உளவுத்துறைதொழில்துறை வாழ்நாள்