A brewery has offered four Hollywood stars living in Australia slabs of beer if they support New South Wales in the State of Origin,
However, the brewer, Lion-owned Tooheys, appeared to forget one of the four stars, Byron Bay resident Zac Efron, is a recovering alcoholic.
Efron s coastal enclave was dubbed Hollywood 2.0 in late 2020 thanks to the number of Tinseltown stars who are either enjoying vacations in the region, or settled there permanently.
Matt Damon, Mark Wahlberg, Zac Efron and Chris Hemsworth are living in NSW and in a new ad, Tooheys asked the quartet to pledge their allegiance to the Blues in exchange for a carton of beer.
Lion release true blue Tooheys New campaign ahead of the State of Origin
May 25, 2021 8:50
by EMMA SHEPHERD
Tooheys New is banking on State of Origin fever to compel diehard Blues fans to choose its NSW-made frothy over an interstate import.
With the first state vs state clash just a month away, beer giant Lion’s new campaign leans heavily on state pride and its image as a true-blue NSW drink.
Creative to be launched on TV and online this week show four elderly women – Margie, Bev, Pam, Betty – at the salon getting their hair dyed blue in preparation for the June 27 match.
Advertisement
Drinkers in the cityâs eastern suburbs and the CBD are paying up to 20 per cent more for the same beer brands as patrons in the inner west and western Sydney.
Data from more than 100 Sydney venues compiled by me&u, a platform for ordering in pubs and bars using QR codes, shows the average price of a schooner of VB was cheapest in the inner west ($8.28), followed by the western Sydney ($9), eastern suburbs ($9.31) and the CBD ($9.56).
Krishan Lal (second from left) said Forresterâs in Surry Hills had a good atmosphere and served reasonably-priced drinks.
Credit:Dominic Lorrimer