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Despite Subway denying claims that its Tuna Sub does “not contain tuna or have any ingredient that constitutes tuna,” many are still wondering if there is any legitimacy in the lawsuit the chain is now facing.
Looking to get to the bottom of the allegations, INSIDE EDITION launched its own investigation into the claims two California customers took to the U.S. District Court for the Northern District of California. The newsmagazine outlet’s Investigative Unit acquired samples from Tuna Salads from three locations in New York for advanced DNA testing.
INSIDE EDITION also spoke to employees about the tuna controversy, getting a look at the actual packaging of Subway’s tuna where the ingredients read: tuna, water and salt.
Subway launches campaign to fight fake fish claim Print
4th February 2021
Subway has launched a new advertising campaign to fight back against a fake fish claim made in a US lawsuit.
The new campaign in the UK and Ireland highlights that not only is the tuna from Subway stores 100% tuna, but it is skipjack, pole-line caught tuna, mixed only with light mayonnaise before being added to subs or salads.
Angelina Gosal, head of marketing UK and Ireland at Subway, said: “Our tuna is 100% tuna, and it always will be. We want our guests to be reassured and to know – without any room for doubt – that when they are eating one of our most popular subs, the Tuna Sub, they are enjoying 100% tuna – the only things added, apart from light mayo, are the toppings of their choice.”advertising campaignsconvenience storesfood-to-goSubway 2021-02-04