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For the longest time, real estate agents and brokers alike have sought something of a holy grail: the perfect “all in one” software platform that can literally do it all, from generating leads to providing both customer relationship management (CRM) and transaction management.
But the reality is that the perfect, ‘best at all things’ platform simply does NOT exist. And when you really think about it, how can any one company be the best at absolutely everything?
In a growing trend, the highest performing teams now choose to work with the top specialized providers in each category and make sure that there is seamless integration with these “top gun” solutions. Grant Johnson, founder of the Grant Group, said, “I used to have one Hyundai and now I have both a Ferrari and a Porsche!’