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What 2020 has taught these entrepreneurs about culture and people

JobAdder chief Martin Herbst. While the COVID-19 pandemic has affected most of the world’s 7.8 billion people in some way, in Australia, the small business and startup communities have faced a unique battle. Small businesses and startups, by definition, are small operations, which means employers and employees often work closely together, both invested in the health and longevity of a business. For many, this meant when the pandemic hit, and cashflow became critical, managers did everything they could to keep staff on the books in some way. Working side-by-side, albeit probably virtually, managers and their teams have fought tooth and nail to keep businesses afloat this year, and in the process, their leadership and people skills have accelerated.

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