Truss Beverage Co – the joint venture of Molson Coors Canada and Hexo Corp – is launching six new products with CBD and THC in Canada. Having emerged as the category leader, what has it learned from its initial 2020 launches – and where does it see the category going next?
Truss has already sold more than two million units since launching its cannabis beverage portfolio in August, taking the lead of the category in early 2021 with a 43% market share. The new launches will increase its offer in Canada by 50%, with the company primed to make the most of an $8bn adult-beverage category this summer.
The Toronto-based company opted to boost its existing brand offering with six products, including:
House of Terpenes Valencene & Sparkling Tonic
XMG Citrus and XMG Watermelon
Veryvell Honey Green Iced Tea
Little Victory Lemonade
Mollo 5 Lime
The products will be available in Canada within the next four months, arriving just in time for summer, Truss said Wednesday. With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers, Scott Cooper, president and CEO, said in a statement.
Last year, Molson Coors and HEXO chose to expand their collaboration by forming another joint venture dubbed Truss CBD US, to focus on the production of non-alcohol hemp-derived CBD beverages for the Colorado market. The brand debuted in the U.S. CBD market in January, with the launch of Veryvell, a new line of sparkling CBD water and non-alcoholic CBD beverage.
Truss Beverage Co., a joint venture between brewer Molson Coors Beverage Co. (NYSE: TAP) and HEXO Corp. (NYSE: HEXO)(TSX:HEXO), is launching a lineup of new CBD and THC products.
The Toronto-based company opted to boost its existing brand offering with six products, including:
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