The Toronto-based company opted to boost its existing brand offering with six products, including:
House of Terpenes Valencene & Sparkling Tonic
XMG Citrus and XMG Watermelon
Veryvell Honey Green Iced Tea
Little Victory Lemonade
Mollo 5 Lime
The products will be available in Canada within the next four months, arriving just in time for summer, Truss said Wednesday. With summer approaching, the biggest adult beverage market of the year, this is great news for legal age consumers, Scott Cooper, president and CEO, said in a statement.
Last year, Molson Coors and HEXO chose to expand their collaboration by forming another joint venture dubbed Truss CBD US, to focus on the production of non-alcohol hemp-derived CBD beverages for the Colorado market. The brand debuted in the U.S. CBD market in January, with the launch of Veryvell, a new line of sparkling CBD water and non-alcoholic CBD beverage.