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The Hospitality Digital Toolbox for a New Normal | By Max Starkov – Hospitality Net
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Stellantis Announces More Leadership Appointments in India
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Namogoo Acquires Remarkety, Expanding its Digital Journey Continuity Platform for Complete Journey Engagement
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Founder at Infinito
Rate Parity in itself was a flawed and BS concept from the get go, only putting more powers on OTA s and tech vendors making money of selling parity data to hotels. If we look at other industries: buy a TV in shop 1, same TV in shop 2 cheaper. Petrol same thing..even strawberries from the same brand in 2 different shops having a 25% variance in price?
so the question is not, is it obsolete? the question should be: how are we getting out of this mess?
What we forget mostly is that OTA s and Hotels both want the same thing: increase revenues. OTA s do that by competing against other OTA s with the same products (lie supermarkets), hotels do that by competing on value and price (like a variety of strawberry brands on the shelve). It is in no ones interest to sell cheap rates because it will drive down commission cost and revenue for the hotels. OTA s use member rates to undercut other OTA s..Hotels undercut their competition to steal business from them.