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Get your brackets ready. March Madness is fast approaching not just for college basketball but also for the media and entertainment giants battling for streaming video dominance.
ViacomCBS on Wednesday will lay out plans for its direct-to-consumer strategy, marking the Wall Street coming-out party for Paramount+ (rebranded from CBS All Access) ahead of its March 4 launch. Paramount+ gets a big promotional push during the actual March Madness games, because CBS shares the tourney’s broadcast rights with WarnerMedia’s Turner.
For the record:
9:00 PM, Feb. 23, 2021An earlier version of this story gave the incorrect title for Microsoft executive Brad Smith. He is president, not CEO.
| 23 February 2021
In what may be good news for a market that has been undergoing a considerable downward spiral over the last few years, a Digital TV Research study is predicting that pay-TV subscriber losses in the US and Canada are set to slow with declines to be lower from 2021, falling by 16 million in total between 2020 and 2026.
The North America Pay TV Forecasts report found that the number of pay-TV subscribers in the US and Canada plummeted by 27 million between 2010 and 2020, down by 6 million in both 2019 and 2020. Pay-TV penetration is set to drop from 90.5% in 2010 to 53.6% by 2026. These falls will see the number of pay-TV subscribers in Canada and the US falling by 43 million from 116 million in the peak year of 2010 to 74 million in 2026. The US is set to lose 41 million, with Canada down by nearly 2 million.
North American Cord-Cutting Slows - WORLD SCREEN worldscreen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from worldscreen.com Daily Mail and Mail on Sunday newspapers.