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Get your brackets ready. March Madness is fast approaching not just for college basketball but also for the media and entertainment giants battling for streaming video dominance.
ViacomCBS on Wednesday will lay out plans for its direct-to-consumer strategy, marking the Wall Street coming-out party for Paramount+ (rebranded from CBS All Access) ahead of its March 4 launch. Paramount+ gets a big promotional push during the actual March Madness games, because CBS shares the tourney’s broadcast rights with WarnerMedia’s Turner.
For the record:
9:00 PM, Feb. 23, 2021An earlier version of this story gave the incorrect title for Microsoft executive Brad Smith. He is president, not CEO.