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James Brumley is former stockbroker with a large Wall Street firm, and a former trading analyst for a small, options-based newsletter. After twenty years of professional experience in and around the market, his approach is one that combines fundamentals, sentiment, and common sense. It s also an approach that respects this John Keynes reality: The market isn t always rational. Follow @jbrumley
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Western Europe SVOD subs to reach 234 million by 2026
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| 08 April 2021
Revealing the growing and seemingly unstoppable importance of high-speed broadband for homes in the region, a Digital TV Research study has found that while traditional pay-TV subscribers in Western Europe are set for a continued fall, OTT and IPTV uptake is rising.
In its Western Europe Pay-TV Forecasts report, the analyst notes how European operators shifted their emphasis from premium TV to high-speed broadband delivery. This it says is particularly true in Denmark and Italy – which are at opposite ends of the pay-TV penetration spectrum – where most operators promote OTT platforms ahead of traditional pay-TV ones.
The study predicts that the number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million. By contrast, IPTV is the top pay-TV platform by subscribers and is set to gain 4 million subscribers between 2020 and 2026 to reach 47 million, with pay satellite TV down by 5 million to 18 million and
Western Europe to Shed 4 Million Pay-TV Subs
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The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million, according to the latest report from Digital TV Research.
IPTV, the top pay-TV platform by subscribers, will gain 4 million subs between 2020 and 2026 to reach 47 million. Pay satellite TV will be down by 5 million to 18 million, and cable will be down by 2 million to 37 million.
Pay-TV revenues will decline by $4 billion (15 percent) between 2020 and 2026 to reach $23 billion. The pay-TV subscriber count will slip by 4 percent, revealing lower TV ARPUs and less emphasis on TV from the operators.
Simon Murray, principal analyst at Digital TV Research, said: “European operators shifted their emphasis from premium TV to high-speed broadband delivery. This is particularly true in Denmark and Italy which are at opposite ends of the pay-TV penetration spectrum where most operators promote OTT platforms ahead of trad