But what’s prompting these nuclear options?
Treasurer Josh Frydenberg says Facebook’s news ban has shown the immense power of the “digital giants”. Picture: Getty Images
On the surface, it appears to be all about news content. But make no mistake, underlying these disputes is a battle about advertising revenue, the collection and use of consumer data and more broadly the ‘attention economy’ on which these platforms’ business model is based.
Last year, a Digital Platforms Inquiry conducted by the Australian Competition and Consumer Commission (ACCC) signalled the beginnings of a regulatory implosion on tech giants and their immense market power.
Further amendments are being made to the News Media Bargaining Code by the Australian Government which have resulted in Facebook agreeing to turn Australian news back on
New digital industry code to limit spread of misinformation
Tech companies including Twitter, Google, Facebook and Microsoft adopt new voluntary code to help prevent spread of disinformation and misinformation
A new industry code has been launched aimed at reducing misinformation on digital platforms. It comes in the wake of the Digital Platforms inquiry, conducted by the Australian Communications and Consumer Commission (ACCC), into the dominance of the platforms and the News Media Bargaining Code currently in parliament.
“This new code of practice has seen a diverse set of digital companies collaborate with each other, government, academia and civil society to propose solutions to the incredibly complex challenges of misinformation and disinformation online,” said DIGI MD, Sunita Bose.
A timeline of Facebook s tussle with Aussie news outlets - Digital crn.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from crn.com.au Daily Mail and Mail on Sunday newspapers.