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A bill before the Australian parliament would require Google and Facebook to pay media organizations for the news content they use as part of their online search and social media services. Australia’s proposed News Media and Digital Platforms Mandatory Bargaining Code would also establish a code of conduct to address the digital power imbalances between Australian news media and American platform corporations such as Google and Facebook.
On first blush, Australia’s proposed bill can be read as a response to Google and Facebook’s outsized foothold in the country’s internet market. According to the Australian Competition and Consumer Commission’s (ACCC) recent Digital Platforms Inquiry Report that underpins the bill, Google accounted for 95 per cent of search queries in Australia in 2019, while it and Facebook combined took 61 per cent of the country’s US$9.1-billion online ad market. Nearly two-fifths of the time Australians spent on the internet that year was on Google a
The Hindu Explains | Why is Google irked with the Australia s proposed law on paying for news content? thehindu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindu.com Daily Mail and Mail on Sunday newspapers.
Google defends competition in adtech ecosystem as industry responds to ACCC interim adtech report
Google references low barriers to entry in the advertising supply chain in initial response to the ACCC s interim adtech services inquiry report
Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.
The comments come as the search giant continues its offensive against Federal Government plans to introduce a payment scheme and mandatory negotiation as part of the proposed News Media Bargaining Code by using a pop-up across its search engine to warn consumers of the potentially detrimental consequences of the legislation.