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By Tim Bleakley-22 December 2020 08:00am
The launch of the PS5 was one of the highlights of the year for Ocean Outdoor
2020 has been an education for all of us. So as we approach the end of a year like no other, we re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today,
Tim Bleakley, chief executive of Ocean Outdoor, gives a frank account of balancing business survival with support for staff in one of the hardest hit media environments.
Ocean has always had a challenger mindset. So the need to act quickly right from the off to protect the business, manage the cash and fast-track different ways of doing business during the pandemic wasn’t lost on us.
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe. The Group portfolio includes 4,000 screens in seven countries and 270 cities. In the UK, Ocean operates the most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights; and has a significant presence in the top 13 UK cities. Ocean s high-profile landlords and partners include Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and Intu. A continued focus on Ocean s Digital Cities for Digital Citizens philosophy has significantly augmented the Group s position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe. The Group portfolio includes 4,000 screens in seven countries and 270 cities.
In the UK, Ocean operates the most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights; and has a significant presence in the top 13 UK cities. Ocean s high-profile landlords and partners include Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and Intu. A continued focus on Ocean s Digital Cities for Digital Citizens philosophy has significantly augmented the Group s position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.