Premium DOOH is thriving in Manchester especially with the launch of Printworks SkyLights, the largest digital ceiling in Europe - all in time for a summer of sport
Tim Bleakley, CEO of Ocean Outdoor Group, emphasised the importance of measurement at the World Out of Home Organization Forum in South Africa this week.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.