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How Did Digital Experience Platforms Fare in the Digital Onslaught of 2020?

The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021. Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever something comes in as “private.” But billion is billion, we suppose. Also last month, Bloomreach, another DXP provider, acquired Customer Data Platform (CDP) and marketing automation provider Exponea and announced a $900 valuation after a $150 million investment by Sixth Street Growth.  Piping-hot funding news out of this software market is setting an interesting tone for 2021. However, it’s the timeframe of March 2020 and one particular finding from a noted DXP analyst firm that tells another story for which practitioners should take note.

Optimizely Kicks Off Global Expansion of B2B Commerce Cloud

Press release content from PR Newswire. The AP news staff was not involved in its creation. Optimizely Kicks Off Global Expansion of B2B Commerce Cloud February 8, 2021 GMT www.episerver.com (PRNewsfoto/Episerver) NEW YORK, Feb 8, 2021 /PRNewswire/ Optimizely™, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced today the expansion of B2B Commerce Cloud globally throughout 2021. The move comes just one year after the company’s 2019 acquisition of leading B2B digital commerce platform Insite Software, and gives manufacturers and distributors access to a solution previously available primarily in North America. ADVERTISEMENT Optimizely B2B Commerce Cloud enables B2B companies to uncover efficiencies, deliver customer-centric digital experiences and increase revenue with powerful capabilities for cart and checkout, catalog management, personalization, workflows, integration and more. The product is currently available in Continental Europe, the

GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences

GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences Share Article Deep integration between e-Spirit and leading commerce platforms reduces time to market and creates engaging content that leads customers to take action e-Spirit logo e-Spirit’s hybrid headless CMS technology will make it easy for our teams to add personalized content to GNC commerce experiences with little to no developer support. Daniel Frattaroli, Director of eCommerce, GNC. LEXINGTON, Mass. (PRWEB) February 12, 2021 e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business. Using FirstSpirit makes it fast and easy for marketer

Bloomreach Named the Sole Visionary in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Bloomreach Named the Sole Visionary in 2021 Gartner Magic Quadrant for Digital Experience Platforms Share Article Bloomreach named the sole Visionary in the Gartner 2021 January Magic Quadrant for Digital Experience Platforms out of the 16 DXP vendors evaluated. In 2020 we focused on delivering exceptional growth for our customers based on our differentiated commerce data and AI, complemented with best practice calls and a focus on customer success during a difficult year for the world. MOUNTAIN VIEW, Calif. (PRWEB) February 02, 2021 Bloomreach, the leader in commerce experience™, today announced that it has been named the sole Visionary in the Gartner 2021 January Magic Quadrant for Digital Experience Platforms out of the 16 DXP vendors evaluated.

e-Spirit Included in the Gartner 2021 Magic Quadrant for Digital Experience Platforms

e-Spirit Included in the Gartner 2021 Magic Quadrant for Digital Experience Platforms Share Article FirstSpirit DXP accelerates delivery of personalized, content-driven experiences across multiple channels to turn customers into lifelong fans e-Spirit “Our hybrid headless CMS with AI-driven personalization makes it fast and easy for companies to deliver individualized, content-driven experiences throughout the entire customer journey.” LEXINGTON, Mass. (PRWEB) February 02, 2021 e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced it has been named by Gartner in the 2021 Magic Quadrant for Digital Experience Platforms1. The 2021 report includes 16 qualified DXP solutions available in today’s market.

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