The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021.
Sitecore announced last month a $1.2 billion âprivate investment,â something it calls the âlargest-ever capital investment in the martech space,â a questionable label whenever something comes in as âprivate.â But billion is billion, we suppose.
Also last month, Bloomreach, another DXP provider, acquired Customer Data Platform (CDP) and marketing automation provider Exponea and announced a $900 valuation after a $150 million investment by Sixth Street Growth.
Piping-hot funding news out of this software market is setting an interesting tone for 2021. However, itâs the timeframe of March 2020 and one particular finding from a noted DXP analyst firm that tells another story for which practitioners should take note.