Tire Brands Report: New brands, Goodyear s Cooper bid make news
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AKRON Amazon.com Founder Jeff Bezos once said: Your brand is what other people say about you when you re not in the room.
That comment or any numerous others like it from other marketing gurus is at the heart of marketing/promotional campaigns large and small in all industries.
In the tire industry, attention is focused intently at the moment on how and to what extent Goodyear will integrate the brands it will be taking on-board with its pending acquisition of Cooper Tire & Rubber Co.
That deal will bring the Cooper, Mastercraft, Roadmaster, Starfire, Avon, Mickey Thompson and Dick Cepek brands to Goodyear, which already controls and uses brands such as Goodyear, Kelly-Springfield, Dunlop, Fulda and Sava.
Company Description
Cooper Tire & Rubber Co is a manufacturer of replacement tires. It is engaged in design, manufacturing, and sales of passenger car, light truck, truck and bus radial, motorcycle and racing tires. The company has four geographical segments namely North America, Latin America, Europe, and Asia. It generates revenue from two sources Americas Tire and International Tire of which Americas Tire generates maximum revenue to the company. The company brands include Cooper, Mastercraft, Avon Tyres, Roadmaster, Starfire, Mickey Thompson, Dick Cepek, and Dean.
4 Wheel Parts celebrates 60th anniversary with deals, promotions
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COMPTON, Calif. Aftermarket parts supplier 4 Wheel Parts (4WP) is celebrating its 60th anniversary throughout March, offering in-store celebrity appearances, limited time special sales and giveaway events in the company s 95 retail locations throughout the U.S. and Canada, along with a new product launch.
The events begin March 5 and include on-site appearances by legends in the off-road industry, vehicle showcases at local 4WP stores, doorbusters and giveaways of 60th anniversary commemorative 4WP T-shirts.
The March 5-6 promotions include:
$100 off a purchase of $1,000;
10% off select lift kits;
Up to $250 off a set of four tires;
Cooper Tire & Rubber: Q4 Earnings Insights benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.