Shultz said she transitioned to a vegan diet after her son began experiencing serious health issues. She learned that a plant-based diet could help.
That was just the start for Shultz. She then learned how eating vegan could positively impact the planet and animals. The business slogan for Dutch s is we re ethically delicious.
When Shultz opened Dutch s, one of her hopes was to attract non-vegans and show them that eating vegan food doesn t have to be for one specific type of person.
In addition to making vegan food more inviting, Shultz, a woman of color, said she has learned that representation in vegan spaces is important.