Enterprise uses patented microwave technology in the production of the meals
Ready meals supplier Enterprise Brands has created a new chilled range with a 16-day shelf life in a bid to combat wastage in the category.
The Wigan-based supplier has unveiled a duo of SKUs under its Bistro Express range – Spaghetti Bolognese and Butter Chicken – which have a guaranteed 16-day shelf life on delivery. It said this was thanks to the use of patented microwave technology in their production, which pasteurised rather than sterilised the dishes (rsp: £1.99/400g-500g).
Enterprise Brands director Mike Connolly said the brand could help cut down on the “significant wastage cost” in the chilled ready meals category given some retailers were “suffering anything from 10%-25% waste on short-dated ready meals”.