Call it ICON: Central Iowa Water Trails, now Iowa Confluence Water Trails, launches grassroots fundraising campaign Kim Norvell, Des Moines Register
Central Iowa leaders want to spend $117 million on recreational waterways
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The effort to transform central Iowa s waterways into a recreational amenity for kayaking, fishing and surfing has a new name Iowa Confluence Water Trails, or ICON for short.
The Tuesday brand announcement for what was previously known as Central Iowa Water Trails coincides with the launch of a fundraising campaign to meet the group s goal of securing about a third of the project s $117 million cost from private donors.
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