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Digital signage solutions provider, Inurface, has announced its acquisition of interactive technology brand We Are Interact and technology platform, EventsTag.
The acquisition was made by Inurfact with the aim of reinventing the retail environment; creating innovative experiences for customers, ready to encourage shoppers back to our high streets once bricks and mortar retail offerings are able to reopen.
We Are Interacts CEO Dan Strang will stay on within the business and run We Are Interact alongside Inurface CEO Josh Bunce, with the aim of working together to create innovative and immersive experiences that will excite and entice the consumer.
Inurface and We Are Interacts have worked together previously on projects, including installs within Sports Direct flagship store and Chelsea Football Club.