Courtesy of Dollar General
Dollar General has expanded beyond its dollar store label in recent years.
By offering fresh grocery and a new Popshelf concept, it has become a unique force in retail. Dollar General is giving everyone a run for their money, retail expert Carol Spieckerman said.
Dollar General is decades into an ambitious campaign to redefine what a typical dollar store can be, highlighted by aggressive store expansion, an emphasis on grocery, and a new Popshelf concept.
Founded in 1939 in Goodlettesville, Tennessee, the value-focused company has long been a powerhouse in its sector. And Dollar General still adheres to its roots, offering most of its merchandise for less than $10, attracting a consumer base of low-to-middle income shoppers focused on savings.
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