Locally-made refrigerator dominating country’s market: Survey
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dominating country’s refrigerator-market, holding 80 per cent of its total
market share whereas, just a decade ago, Bangladesh was almost fully
dependent on imported refrigerators to meet its demand.
Of the 80 per cent, Walton holds a lion share of 66 per cent while Marcel,
Jamuna, Vision, Minister and other local manufacturers occupy the rest
percentage, according to a survey, conducted by Marketing Watch Bangladesh
(MWB), A Dhaka University based non-profit organisation.
The findings of the research were unveiled today at a press briefing held
at the conference room of Dhaka University Marketing department.
The research team was consisted of Marketing department chairman Professor