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Braun and Virgil Abloh join forces on a new alarm clock design
Braun and Virgil Abloh join forces on a new alarm clock design
Drawing on Virgil Abloh’s ‘taking the familiar and making it new’ design motto, the new collaboration between Braun and Off-White features the iconic BC02 alarm clock in new bold shades
Braun and Virgil Abloh’s Off-White renew their partnership to launch a collaboration based on the German brand’s classic BC02 alarm clock.
A modernist design derived from the AB1, the iconically simple alarm clock designed by Dieter Rams and Dietrich Lubs in the late 1980’s, the new design was updated by Braun to improve arm movement and integrated lighting. Braun is no stranger to collaborative interpretations of its classics, having given over the alarm clock to Sir Paul Smith for a limited edition in 2020.
Background: I was always the kind of designer who worked for commercial projects but never had enough time to showcase my own work. Finally, I decided to make a move. I was looking for a solution where I can show all my interests; it wouldn’t have been possible without creative developer Luis Henrique Bizarro, who made this site happen.
Design core: As my roots are in web and mobile design, I wanted to highlight my beliefs that motion and microinteractions can both solve UX problems as well as elevate projects, making them more immersive.
Challenges: From a design perspective, we needed to find a solution to unify all the projects I’ve made in the past few years. They were very diverse stylistically, so using simple geometric forms for the thumbnails provided a sweet spot to achieving consistency. From a technical point of view, we struggled to keep the website lightweight while, at the same time, having many video assets. To achieve better results, we used video sprites to mak
Off-White c/o Braun edition alarm clocks hypebeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebeast.com Daily Mail and Mail on Sunday newspapers.