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Dabur s toothpaste chief Harkawal Singh on the how and why of ditching the outer paper carton around its Red toothpaste tubes

Dabur s toothpaste chief Harkawal Singh on the how and why of ditching the outer paper carton around its Red toothpaste tubes Share Via: No, he is not worried the tubes will get squashed, it turns out. For now, the tweaked packs will be available at Reliance Retail outlets. Your monthly salary has been credited. Your grocery list is ready. You’re at the supermarket. Hand sanitiser? Check. New face masks? Check. Soap bars? Check. New toothbrush? Check. Toothpaste? Squash. The last bit was exactly our thought when we heard that Dabur had decided to brush away the outer paper carton from its ‘Red Paste’ toothpaste brand.

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