The history of Knob Hill Farms in Toronto
The lasting legacy of Knob Hill Farms might be their popular
shopping laundry baskets, but they deserve more recognition for pioneering the very first big-box stores to Toronto.
Created in 1951 by Macedonian immigrant Steve Stavro, Knob Hills Farms got its name from something Stavro had seen stenciled on the side of a box of produce from California.
The rise of Knob Hill Farms
Stavro was a true man of the people who believed in low prices and high quality for the working class.
As part of this underserved community, Stavro shared many of the same traits as Toronto’s Ed Mirvish (indeed, Stavro was often described as the Honest Ed of local grocers).
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BRAUN: COVID fuels a shop Canadian movement
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COVID-19 has changed everyone’s shopping habits.
Between lockdowns and layoffs, many people have had to take a hard look at what they’re buying and why; a pandemic-fuelled interest in personal well-being has people scrutinizing what they eat and drink like never before.
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These economic and health concerns also mean rampant consumerism and wretched excess have never looked worse, as many a tone-deaf influencer has discovered.
During COVID, certain items became scarce hand sanitizer, disinfectant wipes, proper face masks and people started thinking about where stuff is made.