DCS Group has added 43 price-marked pack SKUs to its range, designed to drive sales in convenience
DCS Group has introduced a range of 43 price-marked packs for the personal care category in the convenience channel.
The new SKUs come after PMPs were largely removed by suppliers as they rationalised ranges in a bid to keep up with demand as panic-buying swept the country during the first national lockdown in 2020.
However, the manufacturer and distributor told The Grocer its research showed “key opportunities” to now reintroduce PMP SKUs, adding that these packs played “a vital role” in growing retailers’ sales.
The new packs include Lenor and Fairy fabric conditioners £2.49, Original Source shower gels £1.29, Colgate toothpastes £1, Bold laundry pods £5.99, and Tresemmé shampoos and conditioners £2.50.
13th April 2021
DCS Group, a leading distributor of health, beauty and household brands, has introduced a new range of 43 price-marked packs (PMPs) to help wholesalers and retailers within convenience meet the current needs of shoppers.
Using data-driven market insight and by collaborating with personal care and household brands, DCS stated that it had identified key opportunities to introduce new PMP SKUs that will help wholesalers and retailers increase sales across the independent convenience channel.
“The pandemic caused well-documented challenges for the FMCG supply chain and many suppliers rationalised their product ranges. In some cases this resulted in price-marked packs and other convenience-specific SKUs being delisted leaving wholesalers and convenience operators vying for the same packs as the supermarkets,” said Matt Stanton, Head of Category and Insight at DCS Group.
3rd February 2021
DCS Group, a distributor of health, beauty and household brands, has kicked off a campaign to help wholesalers and retailers drive more Christmas gift sales in the lead up to the 2021 festive period.
The DCS Christmas Gifting webinar took place over two days at the end of January. Guest speaker Sarah Ward, Managing Director of the British Allied Trades Federation and previously CEO of the Gifting Association started the session. A number of major brands working with DCS, including P&G, Unilever, Beiersdorf, Colgate, T2 and Childs Farm, took advantage of dedicated webinar sessions to showcase their 2021 gifting products directly to wholesalers and retailers.