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It used to be that the economics of television were pretty straightforward: Broadcasters sold advertising to sponsors, who were willing to pay more to hawk their wares on the highest-rated programs.
The biggest shows and stars attracted the classiest advertisers luxury car makers, popular consumer products, brokerages and banks.
Things have obviously changed radically, or how else could one explain the phenomenon of Tucker Carlson?
We have a moral obligation to admit the world’s poor, they tell us, even if it makes our own country poorer, and dirtier, and more divided.
Tucker Carlson, 2018
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Carlson is the undisputed star of Fox News Channel. In the April Nielsen ratings he trounced all other cable news programming, with an average audience of more than 3 million viewers. His “Tucker Carlson Tonight” also finished first in the sought-after 25-to-54 age segment, averaging 523,000 viewers.
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